If you are a website owner who is looking forward to getting better rankings on search engine results, you should pay attention to numerous factors. Out of those factors, the mobile responsiveness of your website holds a prominent place. In this article we will show you why should you have a mobile optimized website
Without having a mobile responsive site, you will have to go through a variety of challenges while trying to secure your rankings. Hence, making the website mobile responsive is considered as one of the SEO best practices as well.
Let’s deep dive and learn more on why it is important for you to have a mobile responsive website to secure better rankings with SEO.
It increases the usability of your site
Google and other search engines are using appropriate methods in order to figure out, how much time a user spends on your website. This will eventually be used in order to determine the value of your website for a specific search query.
If a person doesn’t spend too much time on your website, Google will realize that your website is not offering any valuable content. Hence, your rankings will go down. That’s why it is important for you to focus on proper on-page optimization techniques, including mobile responsiveness.
If your website is not a mobile responsive one, people who visit it from their mobile devices will not be able to browse through content. As a result, they will immediately go back to the search engine results, and visit another alternative website.
Google search algorithm considers this as bounce rate. If your bounce rate is high, you will never be able to secure better rankings. Therefore, it is a must to make your website mobile responsive and deliver the best user experience.
It will provide faster page speeds
The loading speed of your website will be another important ranking factor that you should be mindful of. If your website takes a long time to load, you will not be able to deliver a better experience to your visitors.
People in today’s world don’t wish to wait more than three seconds until the page loads. If the page doesn’t load quickly, they will simply go to another website. This will also increase your bounce rates and create a negative impact on the rankings. Therefore, it is important for you to build the fastest loading website as much as possible.
If you can focus on mobile optimization, you will ensure that your website loads faster on all mobile devices. Hence, you will not be providing a reason for your visitors to go back. This will help you to keep your bounce rates low as much as possible.
You can have less duplicate content
Content that you have on your website can also create a major impact on the rankings that you can secure. Hence, it is important to double-check and make sure that your website doesn’t contain any duplicate content. If there is duplicate content, you will be penalized and you will not be able to secure better rankings with SEO.
An alternative to having a mobile responsive website is to maintain two different versions of your website. The first version out of them is designed for mobile devices, whereas the other version is for desktops.
This will make you duplicate your content. Hence, there is a risk of being flagged for having duplicate content. You will be able to overcome that struggle by having a mobile responsive website.
Even the process of managing two different versions of your website can be a daunting task. If you want to make a change, you should do it in both versions. You can simply get rid of this struggle by having a single mobile responsive site.
People will share your website on social media
Social media sharing can also create a major impact on SEO. That’s because the Google algorithm pays special attention to social media signals. This is why it is important for you to increase the total number of shares that your website is getting on social media.
By having a mobile responsive website, you will be able to make your website more user-friendly. Therefore, you can expect to increase the total number of social shares that you get as well.
Since most of the people in today’s world are using their mobile devices to browse through social media, this is something that you should never ignore.
Making your website mobile responsive
Now you are aware of all the reasons available to think about making your website mobile responsive. There’s no alternative to this and you should always try your best to make the website mobile responsive.
That’s why you should seek the assistance of an expert web design and development team, which can assist you with getting that perfect mobile-optimized website developed.
Even after you get the website, you will need to keep on testing the mobile-friendliness of your website. That’s because Google continuously makes changes to the search engine algorithm.
When you take a look at the Google algorithm changes that took place in the recent past, you will figure out that they tend to provide prominent rankings to websites that are offering the best user experience. Therefore, you should think about making your website mobile responsive.
It is better if you can pay attention to detail as you get a mobile responsive website as well. This will help you to ensure that you are not missing out on anything, which can hurt your rankings.
For example, you should make sure that the links on your website are not positioned close to each other, and the text on your website is too small. These things can ruin the user experience that you deliver to the people who browse through your website through mobile devices. Hence, it is a must for you to keep your eyes on these facts and get that perfect mobile responsive website developed.
At websiteroof, we offer a website builder where you can build professional websites using an easy to use editor and publish static web pages, 354 responsive themes where you can get a mobile responsive website.